Your processes, people and requirements are unique. Marketence designs custom software around the way your organization actually works—turning complex workflows, disconnected information and manual processes into intelligent business systems.
Built around your workflow. Connected to your information. Designed to evolve with your business.
Businesses rarely become inefficient overnight.
Processes evolve. New requirements appear. Teams create workarounds. Spreadsheets fill the gaps. Information moves between systems manually.
Eventually, the technology that was supposed to support the business begins creating more work.
Your business depends on spreadsheets for critical processes.
Employees enter the same information into multiple systems.
Your current software forces you to change the way you work.
Important processes rely on email, documents and manual follow-up.
Reporting requires information to be collected from multiple places.
You've created so many workarounds that the workaround has become the process.
Your systems don't communicate with one another.
You've identified a business opportunity that existing software cannot support.
You've outgrown an internal tool or legacy application.
You know something should work better—but aren't sure what technology would solve it.
We start with the problem.
Before recommending technology, Marketence works to understand how the business operates today, where friction exists, what information matters and what a better process should look like.
Only then do we determine what should be built, automated, connected or improved.
"We help determine what should be built—not simply how to build it."
Marketence can create focused applications that solve a specific operational problem or broader platforms that connect multiple processes across an organization.
Manage complex business processes in one connected environment.
Examples of what Marketence can build—not packaged, off-the-shelf products. Every solution is designed around the problem.
Who?
Who uses the system?
What?
What work needs to happen?
What Information?
What information makes the process work?
What Should Happen Automatically?
What should the system take care of itself?
Custom software is not about features. It is about creating the right environment for people, processes and information to work together.
Different technical capabilities can be combined into a single system designed around how the business works.
Applications
Custom interfaces and business applications.
Data
Structured, centralized business information.
Workflows
Rules, routing, approvals and process automation.
Integrations
Connections with existing systems and services.
Reporting
Dashboards, metrics, exports and management visibility.
Documents
Generate, manage and organize business documents.
Access & Permissions
Control what different users can see and do.
Mobile
Responsive experiences for employees and customers.
AI
Search, extract, classify, summarize, recommend and assist.
Not every solution needs every capability. Marketence selects technology based on what creates value for the business.
Representative solution concepts — examples of the change custom software makes possible, drawn from the kinds of challenges businesses bring to Marketence.
Compliance activities can involve requirements, assessments, documents, responsibilities, evidence and reporting distributed across spreadsheets and files. A connected compliance system could bring the process together.
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Organizations managing field or service employees may coordinate schedules, assignments, hours, mileage, expenses and notes through separate tools or manual processes. A purpose-built operations platform could connect those activities.
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A new business system shouldn't automatically require replacing everything you already use. Where appropriate, Marketence can design solutions that connect with existing applications, databases, services and information sources.
"Build what is missing. Connect what already works."
The best custom systems aren't designed only around today's requirements. Marketence considers how workflows, users, data and business requirements may evolve so the solution can grow with the organization.
Start
Solve the immediate problem.
Expand
Add workflows, users or capabilities.
Connect
Integrate additional systems and information.
Intelligence
Introduce automation and AI where it creates value.
Evolve
Continue improving the system as the business changes.
Discover
Understand the business.
Design
Define a better way.
Build
Turn the idea into software.
Integrate
Connect the solution.
Evolve
Keep making it better.
You don't need a software specification.
You don't need to know what platform to use.
You don't even need to know exactly what should be built.
Tell us what's difficult, inefficient or holding your business back. We'll help you explore what a better solution could look like.
Start with the problem. We'll help define the solution.